On November 24, 2014 TCM & Bonhams presented the CLASSIC MOVIE MEMORABILIA AUCTION. Among the treasures sold was the Jean Louis designed two-piece gown Rita Hayworth wears in the 1946 film classic, Gilda.
|Rita Hayworth in Gilda publicity shot|
While Jean Louis' strapless creations for Hayworth get most of the attention, this outfit is unique, elaborate and stunning. The gown is ornately embroidered with gold patterned borders and flowers on white-- baring Rita's midriff.
|Photo from the Auction Catalogue|
|Rita Hayworth getting some stitchery on the set|
The dress debuts when Gilda flees Buenos Aires for Montevideo to sing and dance in a Night Club. Below, the absolutely unforgettable Amado Mio number:
|Screenshot showing the back of Gilda's dress|
|A relaxed Gilda chats with "Tom" in Montevideo|
|No need for the fur wrap with THIS dress|
|Perfection in shades of auburn, red and gold|
|LIFE shoot, 1946: Beverly Hills Hotel-Bob Landry photo|
|Cover girl-IMAGES DU MONDE, May 1947|
|Gilda-garbed Ad for Lux Beauty Soap|
|Hair up or down-the effect is mesmerizing|
|Lovely Rita Hayworth in a strikingly hued Gilda poster|
The above Poster says it all: There NEVER was a woman like Gilda. Crème de la Crème all the way!
Postscript: The costume sold for US$ 161,000!