November 24, 2014

Gilda's "Amado Mio" Gown at Auction

On November 24, 2014 TCM & Bonhams presented the CLASSIC MOVIE MEMORABILIA AUCTION.  Among the treasures sold was the Jean Louis designed two-piece gown Rita Hayworth wears in the 1946 film classic, Gilda.

Rita Hayworth in Gilda publicity shot

While Jean Louis' strapless creations for Hayworth get most of the attention, this outfit is unique, elaborate and stunning. The gown is ornately embroidered with gold patterned borders and flowers on white-- baring Rita's midriff.

Photo from the Auction Catalogue

Rita Hayworth getting some stitchery on the set

The dress debuts when Gilda flees Buenos Aires for Montevideo to sing and dance in a Night Club.  Below, the absolutely unforgettable Amado Mio number:

Screenshot showing the back of Gilda's dress

A relaxed Gilda chats with "Tom" in Montevideo

No need for the fur wrap with THIS dress

Perfection in shades of auburn, red and gold

LIFE shoot, 1946: Beverly Hills Hotel-Bob Landry photo

Cover girl-IMAGES DU MONDE, May 1947

Gilda-garbed Ad for Lux Beauty Soap

Hair up or down-the effect is mesmerizing

Lovely Rita Hayworth in a strikingly hued Gilda poster

The above Poster says it all:  There NEVER was a woman like Gilda.  Crème de la Crème all the way!

Postscript:  The costume sold for US$ 161,000!



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